Flat Twine® Video
Random Seven produced this video for Nifty Products, Old Bridge, NJ USA. Their websites are niftypack.com and flattwine.com. The Flat Twine® product was featured in The Home Depot, Ace Hardware, True Value, Do It Best, Orgill, Hobby Lobby, as well as other national retailers.
Retailer feedback indicated that some customers saw the product but were not sure how to use it. There are two main purposes to this video. First, is to demonstrate how to use the product. Second, is to show some uses around the house and office.
There were many considerations and challenges that needed to be addressed in the making of this video. For example, although anyone can view the video from a computer, it was essential that someone with a smart phone could view it when in the store and while looking at the actual product. For this we had to get the right balance of detail, resolution, and download speed.
View the video: